Client Overview
Founded in 2011 with presence in over 7 African countries, and also becoming a recognized brand in Africa, our client’s products are manufactured to international standards and customized to different environmental conditions and for people of colour.
Summary of Requested Service(s)
The client approached us to help them establish their business presence in Africa and globally using our market entry services
Service Execution/Results
ETK provided expert marketing strategy, and shortlisted leading distribution channels that the client could work with, to sell their wide range of beauty products – all which matched their criteria. ETK helped the client’s brand to successfully launch its business operations into Kenya, South Africa and Tanzania, and are currently working to launch the brand’s global coverage with entry into the UK.